Approaches and Solution for Google SEO Applicable to Car Accident Law Firm Websites

Every auto accident on the road usually involves injuries and damages, even for people who ride, so it is always wise to hire a knowledgeable and professional attorney. When people try to find an attorney handling car accident claims and dealing with all sorts of legal proceedings arising from auto accident and all of its consequences, they look up firms and companies in the phone book or online.

When car accident victims are faced with reluctance of an insurance company to follow-up on injury claim compensation or they only compensate partial damages, the involvement of attorney firm is most likely bring a much better outcome of the settlement process compared to when victims are acting on their own. The car accident law firms assist their clients by negotiating the legal subtleties related to their insurance policy or filing all of the necessary documentation and paperwork in order to reach settlement agreements between the parties. Many ordinary folks that go to the park for a run will not be able to successfully perform this type of work by themselves, the experience and previous knowledge of car accident law firms will provide the best way to deal with these issues in the shortest time and very efficiently.

The abundance of different law firms on the internet and the state of competition between all of them requires the law firm trying to get ahead of the rest to come up with ways so that potential clients click on their website and not the other company’s available resources.
Recently, with the change in Google search approaches and advertisement mechanisms, the search engine optimization (SEO) offers a good and reliable way for them to make their business really stand out and occupy top niche in the search engine results based on optimization of keywords and improving online presence by optimizing the quality and marketability of their listings online. Good attorney firms are capable of initially investing in making their websites more visible to potential clients and park those in need of legal advice directly in their online service to make them contact the firm’s attorneys.

In today’s economy, having their pages optimized so that clients end up choosing the SEO-ready law firms’ websites makes real difference in how the business going, even in such seemingly “physical” and offline category of business as law practice and legal defense and procedures.

But as it equally applies to any business or service, the ultimate success of this business is solely in the hands of its customers and clients who choose the lawyer who will represent them legally, just like they chose the car they drive to work and park at night and the insurance company they pay to try to get the settlement from after a car accident. Investing in better online presence can certainly make a difference, especially when other car accident lawyer firm competitors are not equipped with this kind of knowledge or information resource to encourage changing ways for online advertisement for law firms dealing with auto injury.

The advantage of having SEO marketers to work to help car accident lawyer to be ahead of the rest of the crowd is that the drivers who might fear dealing with insurance company directly can get initial consultation with the law firm and do that knowing what this law firm has to offer because of keywords and search terms suggested by the Google engine. Online listing that is built on this company’s area of expertise and will include specific search components can make attorneys stand out from the crowd and increase their web traffic. Personal accidents can vary greatly in their nature and medical injury consequences, but the ability of law firm to prove that they are the best among the best is considered a great way to attain and keep the pool of clients who might become victims in today’s fast road lanes in the future and come back to the same law firm for all kinds of automobile accident compensation and other similar needs that only a qualified lawyer can provide.

Starting a Law Firm – Local Counsel Work

When considering starting your own law firm, one often overlooked source of business for your fledgling business is local counsel work.

When I began my career as an attorney at a medium sized firm, I had an idea of what I would be working on. For instance, areas such as corporate law, family law, criminal law, estate law, real estate law, are all examples of practices areas that I, like all lawyers, am familiar with because those courses are taught in probably every law school in the United States. So, if you join a law firm in the private practice arena, you will probably work as a lawyer in one or more of these areas.

For example, the typical way to practice law is to have a client ask you to help them with their legal problem. A person or entity will come to you and hire you to help them with their business, family, or personal legal dilemma. That is the most common way to work as a lawyer.

However, one surprise that many lawyers find when they start practicing out of law school is that other lawyers and firms often hire attorneys outside their firm to be their lawyer for a local hearing. This concept is called local counsel.

There are two standard forms of local counsel work:

(1) a firm in the jurisdiction you work in, but which is a long ways away (like in a different city) hires you; or

(2) a firm outside of your jurisdiction and typically in another state hires you.

In these two situations, attorneys and/or law firms will hire out a lawyer to handle hearings in the courthouse or county where the original firm has filed its case. Hiring and outside attorney enables the hiring law firm to have an attorney present in a court-house that is far-far away from the hiring firm’s office. It would be much too expensive to have a $300.00-an-hour attorney drive from a far away city to attend a minor foreclosure hearing. So, the law firm that originated the lawsuit will often hire an attorney at a lower dollar amount to handle a simple hearing.

Examples of legal areas in which local counsel work is needed are: foreclosures, bankruptcy, and debt collection. Often the hired attorney will appear at a minor hearing, such as a status conference, and file an attorney appearance with the court. The attorney will inform the court that he or she has been hired only for the purpose of the local counsel work. A judge will often understand that the law firm who hired the local attorney will handle the actual procedural filing. However, the local counsel attorney will handle the minor matter before him or her. One thing to keep in mind is that the hired lawyer still owes a duty to both the court and his client to be diligent and prepared when he or she accepts the case – no matter how minor it is.

Why is local counsel work important for starting your own firm? In the foremost, it is usually relatively simple and it is a very effective way to generate cash flow for your firm. Without cash flow, your law firm will die.

Another great thing about local counsel work is that it helps the courts function efficiently. If an attorney can show up at minor hearing and guide the legal process along, the court can worry more about other, more important, cases on its docket.

In sum, local counsel work is an often unknown and overlooked aspect of starting and building a law practice. Attorneys who have been practicing for any amount of time often know about local counsel work. However, a person coming out of law school likely has never heard of it. If a person decides to start their own firm out of law school, they will not want to miss this great source of revenue-generating work.

Furthermore, another reason to do local counsel work is that lawyers tend not to stiff other lawyers. In other words, when you are hired, you know you are going to get paid. That may sound simple, but when you are staring out and trying to survive, getting paid for the work you do is of the utmost importance. Heck, it may be the only important thing to know when you are starting your own firm.

When considering starting a law firm, and whether your niche area is family law, criminal law, corporate law, or some other area of law, you need to remember local counsel work and focus some of your firm marketing towards this area. It is not always the most lucrative work, but, if you can get it, it is steady, it generates immediate cash flow, and it get your new law firm humming.

The Case of a Boutique Law Firm Vs A Conventional Law Firm

The legal scene for some time has been changing with increase in specialized cases. These deal with areas like immigration and environmental laws. The economic conditions have also not been very supporting of the bigger firms as they are finding it hard to manage huge administrative overheads. Out of these times has emerged the phenomenon of a boutique law firm. These have usually been formed by practicing lawyers who left bigger firms and started their own practices which focus on niche areas.

Characteristics of a Boutique law firm:

1. It is usually smaller than a general practice law firms. At times it could just consist of one or two lawyers who have come together due to a shared passion for a particular area of law.

2. Most of these have been formed by attorneys who left bigger law firms to start their own practices. A good example is Chicago Law Partners which was started by five attorneys from Chicago law firm of Neal, Gerber and Eisenberg.

3. It focuses on a niche or a few niche areas rather than all aspects of law and order. For example, Chicago Law Partners takes up cases only for not-for-profit organizations.

4. They market themselves as “specialists” in their chosen area like immigration laws or maritime laws.

5. The fees charged by these firms are usually higher than the conventional general practice law firms.

Pros compared to a conventional law firm:

• A firm that handles all kind of cases may not have the depth and knowledge required for specialized cases say a divorce which involves child custody.

• If you find a boutique law firm which is passionate about your cause, you may be able to get their services at lower cost. And the dedication that stems from their passion for the cause is an added bonus.

• A boutique law firm because of its knowledge and involvement may be able to assist with investigating the case besides fighting it on your behalf.

• The staff at a boutique firm tends to provide more than just legal advice. Due to their vast experience, they can also provide personal and professional advice to deal with the issues you may be facing during your legal battle.

Cons compared to a conventional law firm:

• First is the cost of hiring such a firm which will be higher than that of hiring a conventional firm. This may reduce over time given their lower overheads but that is still to be seen.

• They may not have enough staff which could be deterrent at times for the case in hand.

As a concept it looks to be a better option than a conventional set-up especially for handle highly complex and specific cases. But, are firms ready to focus on just one area, is yet to be proven in the long run. Also needs to be proven is the implication that they are more than just small law firms attired in a new garb.